Everyone knows that a good email marketing campaign can make the difference between success and failure for an Internet marketer and that means you need an autoresponder review that can help you choose the best service for your fledgling business. There are dozens out there and with monthly fees and massive potential income to consider, you’ll want to have a clear idea of which one performs the best.
What to Look for in Your Autoresponder
An Autoresponder review will point out many things, but there are some features that need to top your list. First, delivery rate is vital. Those emails need to get through to your prospects and they need to be read. That means not only should the service provide top notch technology to reach the prospects, but they should help you reduce spam in the process.
Additionally, the service needs to make list management and analysis as easy as possible. You want to be able to review subscribers, read messages, link clicks and historical open rates so you can adjust and tweak your messages over time.
Most autoresponder review writers will focus on one service and try to sell you on its benefits over the others, but I want to take a look at the industry’s top three services.
The first autoresponder review is Aweber. Aweber is very easy to use when it comes to setting up a new campaign, inserting video or audio, and managing your subscribers across multiple lists. The scheduling and sequencing is very simple and straightforward and allows for any number of custom options, including easy broadcasting. The tracking is also very useful. Most autoresponder review sites will cite the tracking and monitoring of your lists as one of the premiere reasons to consider Aweber. On any given day you can analyse impressions, subscriptions, verifications, and click thrus on links you’ve sent out. The two places where Aweber stumbles are in its importing of other mailing lists and its pricing scheme, both of which pale compared to the next two sites.
Both Aweber and Get Response are remotely hosted autoresponder services. You pay a monthly subscription fee to use them. Autoresponse Plus on the other hand is a software program that you will install on your own server. As such, you’ll need to pay an upfront cost for the license ($99 for one and $167 for five), but you can then use it forever without paying anything. The value of this software is that you get to customize pretty much everything. You have full access, which makes importing and using your own external email services very easy. Unfortunately, if you’re not tech savvy, it can also be much more complicated, requiring the assistance of someone with extensive tech knowledge. Each license can be installed on one domain, but allows you to have unlimited autoresponders for that domain without paying again.
The third autoresponder review I want to touch on is Get Response, the current industry leader and a very comparable service to Aweber. Get Response allows the same easy level of customization as Aweber, allowing you to attach documents, audio, or video, copy in messages from any format without extra formatting needed, and ensure delivery on any day of the week, through any email filters. The tracking system is often compared to Google Analytics, which is a good thing, providing a wide array of details about message open rates, subscriptions and more. It can get a bit complicated, but the tutorials are designed to help there. The pricing is slightly better than Aweber, though it does require a monthly payment of $19.00 to start (it can be lower with quarterly or annual payments).
Autoreponders are one of the three services every business owner needs – right after hosting and right before outsourcing. If you’re not yet signed up for one of the three autoresponders above, reread this autoresponder review carefully and choose one that fits your business’s needs.